What is Lockdown

It was something Andrew Lockdown always wanted to do, and anyone who grew up with Lockdown knew that some day he would be a self-employed businessman. Indeed, ever since he was a young boy, Andrew dreamed of becoming an entrepreneur. He would think constantly about products he could sell and how he would advertise them. He desperately wanted to be his own boss, much like his father and mother who operated a very successful photography studio. According to Lockdown, “Dad was creative and built the outdoor sets, the backgrounds and then snapped the photographs, while my mother did the advertising, marketing and accounting. I watched how they ran the studio and how important it was for them to maintain customer satisfaction. I knew early on that someday I wanted to impart those same qualities to my own business ventures.” Lockdown also thought a lot about bowhunting, the second passion he shared with his father. “I loved being in the woods at first light with dad and watching how the animals interacted with their environment. It soon became apparent that hunting was in my blood, and when I was not thinking about starting my own company I was thinking about being outside hunting deer with my bow and arrow. The hunting instinct was indeed strong in our family, and soon I was wondering how I could combine my love of the outdoors with my goal of becoming a successful business man.” Although a daydreamer throughout his childhood, Lockdown did not neglect his studies. He excelled in the courses and work-study programs that he thought might help him run his own company and earned a degree in business from the University of Wisconsin-Whitewater. Upon graduation, several job offers were placed before him, but he did not want to work for someone else—he wanted to be the boss and head his own firm. Even so, he was still faced with a conundrum: What could he sell that would utilize both his business acumen and his love of the outdoors?